User Generated Mobile Content

Sunday, May 21, 2006 Brings Inspirational Wallpapers to Mobile

Los Angeles, CA - May 22, 2006 MyNumo LLC in partnership with renowned South African designer and writer Sanet Strydom, announced today that it will be offering mobile wallpapers with messages of Faith, Inspiration, and Christian themes to mobile consumers throughout the United States (

"MNuMo's goal is to empower creative artists to reach audiences who have been ignored by mainstream publishers" said William Volk, CEO of myNuMo. "Sanet's incredible mobile wallpapers offer messages of faith and inspiration to Christians and people of all faiths."

"MyNuMo made it easy for me to publish my content into the mobile marketplace" added Sanet Strydom, "it handled all the details of conversion, delivery and billing allowing me to focus on the artwork and message."

"We enable anyone to become a mobile publisher," states Sherri Cuono, President of myNuMo, "after a review, your ringtones, wallpapers, and videos will be available for sale to Cngular/AT&T, T-Mobile, and soon Sprint customers in the USA."

"It's all about empowering the artist," states Keith Arem, MyNuMo co-president and 15-year veteran for the interactive industry. "We encourage creative people to come up with the next great mobile content category."

About Sanet Strydom

Sanet is a native of Pretoria, South Africa, has extensive experience in journalism, art, marketing and multimedia production.

About myNuMo

Building on the exponential growth in user generated content on the Internet, MyNuMo ( has launched a powerful online marketplace, where anyone can publish and sell music, images, and videos into the lucrative mobile content marketplace.

MyNuMo has already attracted impressive media talent from the UK, Mexico, Korea and the United States. "Our goal is simple," concluded William Volk. "…to enable creative people everywhere to tap into the mobile market, and to provide mobile customers with great content"

Thursday, May 18, 2006

Excellent article on


MyNuMo Democratizes Mobile Content Creation, Distribution and Sales

Tuesday, May 16, 2006 announces “Funniest Ringtone” Contest.

Los Angeles, CA – May 17, 2006 MyNumo LLC announced today that it will be running a “Funniest Ringtone” contest. The contest will show how myNuMo opens up mobile publishing to anyone who wants to create ringtones and other mobile content.

"We're delighted to invite comics to create hilarious ringtones" said William Volk, CEO of myNuMo. "This contest will show how easy it is to create, show, and sell content into the $5B mobile marketplace.”

The contest is open to anyone who creates a comic ringtone on myNuMo. Contestants can upload their audio file or call into an 800 number to record their funny ringtone. After screening the ringtones for copyrighted, obscene, and other unqualified material, myNuMo will make them available for purchase by Cingular, AT&T, and T-Mobile users. The best selling comic ringtone from May 15th to May 31st wins.

“The winner will receive $100,” states Sherri Cuono, President of myNuMo, “but everyone wins because artitsts get paid for every one of their ringtones sold.” The contest is open to new and existing artists on . The prize winner will be announced on June 5th

“Independent artists can now receive the recognition and rewards they deserve,” states Keith Arem, MyNuMo co-president and 15-year veteran for the interactive industry. “We encourage comics to come up with the next ringtone hit.”

Tuesday, May 02, 2006

myNuMo, Opening Mobile to "The Long Tail of Content"

First off, what do we mean by "The Long Tail" ...

In most situations, 80% of the revenue comes from 20% of the
products/services (depicted in red below). Thus, the remaining 80% of
the products have low demand and low sales. These constitute the
‘long tail’ (such as yoga enthusiasts). The principle of harnessing the
‘long tail’ argues that collectively, these low volume/low sales products
can make up market share that equals or exceeds the few bestsellers
– provided the distribution channel is large enough and the per unit
production cost is low.

In the case of mobile content; ringtones, wallpapers, mobile
video, text message services ... publishing content is difficult:

1. Technical issues such as format conversion and reliable content
2. Business issues involving P-SMS agreements and expenses.

This is why you'll see mainly Hip-Hop/RAP ringtones advertised.
The cost of production is too high to support untapped markets.

For example, Julie is really into Yoga. She likes to listen to
chants and would love nothing more than to have a ringtone with this
sort of music. Now maybe someone who records this sort of music
would be interested in selling ringtones. The problem is that Jamba or
other ringtone publisher simply isn’t going to create a “YogaTones”
category. What’s more, even if a label had the resources to launch a
mobile store, or took advantage of some existing store, there’s just
no way they can efficiently get into the market. Sure, you could figure out
the formats and delivery via a user-typed in WAP page, and maybe bill
to a credit card ... But the FRICTION on both sides of the process
(publishing and purchasing) are just too high to make it worthwhile for
a label that owns Yoga Chant Recordings to get into the ringtone
business and provide customers with a "best pratices" content delivery
(credit card billing and typing in wap pages just won't cut it).

On an even smaller scale a school might want to raise money by
selling wallpapers of the school’s mascot and/or ringtones of the
school song. That may produce a few 100 sales of the item in question
(the average SeeMeTV video was sold to 25-30 people a month). It’s
just not worth the hassle for the ringtone publishing company (I
should know) to sell stuff like this. The friction of the publishing
process is just too high for the children at the school to deal with.

In comes myNuMo. Think of it as a eBay for digital content. For
creators, myNuMo deals with all the technical issues. Conversion to
handset formats is automatic. Even if you have no recording
experience, you can create a funny ringtone just by calling a phone
number. What’s more, unlike some of the ‘stores’ myNuMo has billing
agreements with the US carriers that support wap-push of content.
There’s no need to type in URL’s or use a credit card. We even are
going to have SMS keywords for every account. So if a band called
‘ROCK99” wanted to have their fans get ringtones at a concert, they
could just tell them to TEXT ROCK99 to 74415. myNuMo will be
supporting text message content as well as mobile blogs.

Think of it this way ... myNuMo is like YouTube + Flickr +
Jamster + eBay + mySpace all rolled up into one. It opens up the
mobile content market to anyone who has any sort of audience.
myNuMo even supports ‘private’ content so a parent could limit sales
pictures and ringtones of their children to their friends and family.

It's simple. Every day millions of people create pictures, music
and videos. Now they can get paid for it.