A great article on the mobile marketplace

Written by Tomi T Ahonen, on Communities Dominate Brands

The Seven Deadly C's, and One that Really Isn't - Understanding 7 C's of Cellphones

I've been talking at various private workshops for the past half year or so about the expansion of the needs of the mobile phone. This helps understand why there is such wide discrepancy with what the giants such as Motorola is doing in this space, compared to what Nokia is doing, or what SonyEricsson is up to, or say a niche player like RIM with its Blackberry or Apple with its iPhone. It also helps shred some light to where the thinking might be with a given mobile operator as well.

Let me tell you about the seven deadly sins. Or actually the Seven C's of Cellphones (as opposed to sailing the seven seas in this, the Year of the Bond, double-oh seven)....

Worth Reading