User Generated Mobile Content

Sunday, January 07, 2007

174 Million Mobile Community Members by 2011!

Social Communities Go Mobile: ABI Research Forecasts 174 Million Members by 2011

This is big. Of course I'm biased, but this makes sense.

NEW YORK--(BUSINESS WIRE)--A new ABI Research Brief has found that “mobile social communities” currently count nearly 50 million members worldwide, a number that is expected to reach 174 million in 2011.

“The rapid rise of online social communities – gathering places such as MySpace and Facebook – has done more than bring the ‘pen pal’ concept into the 21st century,” says vice president of research Clint Wheelock. “It has created a new paradigm for personal networking. In a logical progression, many social communities are now based on the mobile phone and other portable wireless devices instead of (or as well as) the PC. Such mobile social communities extend the reach of electronic social interaction to millions of people who don’t have regular or easy access to computers.”

The brisk pace of mobile social community growth means opportunities for new entrants hoping to join the established players such as, AirG, and Jumbuck that provide the technology and marketing behind leading mobile communities.

Opportunities to monetize mobile social communities fall into several main categories. Mobile operators profit from the data usage that underpins all mobile community activities they carry, and in some cases from monthly subscription fees as well. Companies can sponsor special interest communities that relate directly to their brands or services. For instance, MTV Asia sponsors a music forum for Asian users, where members talk about music. (In fact mobile social community sites will see their greatest growth, on both a percentage basis and absolute number of members, in the Asia-Pacific region.) The self-profiling nature of these communities means that advertising can be targeted to specific niches with great accuracy. Many mobile communities also offer downloadable merchandise for sale – ringtones or images, for example.

Of course the beauty of MyNuMo is that the community is centered on creating, commenting on, and selling mobile content, and that is a BEAUTIFUL thing.


Blogger john..... said...

"174 Million Mobile Community Members by 2011!" was an extremely interesting, shocking and revealing post, with this much boom in the telecom sector people are expected to buy new cell phones in huge quantities now they ll prefer to sell mobile phone instead of recycling them, thus awareness should be spread regarding the benefits of recycling and the ill effects of dumping electronics appliances such as cell phones another thing The most hazardous part of a mobile phone is the battery. The cadmium contained inside the battery of just one discarded mobile phone can contaminate as much as 600,000 litres of water - that's enough to fill a third of an Olympic-sized swimming pool.

Other materials utilised in the manufacture of mobile phones include lead, used to solder components to printed circuit boards, and beryllium, used in contacts and springs. Such noxious substances can cause cancer, liver disease and brain damage, and affect the human body's immune and central nervous systems.

9:02 PM  

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