User Generated Mobile Content

Thursday, April 26, 2007

Mashable Mobile Content

What’s Your Wallpaper? a21 Enters Mobile Space

Cell phone users can download SuperStock images as wallpaper, and use MyNuMo’s mash-up tools to add text, color, and layer images, creating customized wallpaper for personal use and additional distribution

JACKSONVILLE, F WIRE)--SuperStock, one of the nation’s leading stock photography providers, and subsidiary company of a21, Inc. ("a21") (OTC BB: ATWO), announced today it has teamed with MyNuMo, one of the leading user-generated mobile content networks, to offer the 203 million U.S. cell phone users a library of professional photography images to create unique, personalized mobile wallpaper.

MyNuMo will incorporate a SuperStock image library into a resource for its Web 2.0 Image Editor, giving community members access to top-of-the-line professional photography for their personal and professional creative use. In addition, SuperStock images will be available for purchase and download as wallpapers on all major U.S. wireless carriers, including Cingular, AT&T, T-Mobile, Verizon, Sprint, and Dobson.

“This tool extends the boundaries of creative expression through mobile phones,” says John Ferguson, CEO of a21. “We are giving cell phone users nationwide a way to create personalized products and build on the library of images that can either be personally enjoyed or distributed to a global audience.”

MyNuMo’s mash-up capabilities take wallpaper downloading to the next level by enabling users to use the images as a medium for articulating creative expressions. Stock images will be available as is, as well as in the tool for mash-ups by the creative members in the U.S.A. The technology gives consumers the tools to upload images and video clips for sale and distribution, and feature personal mobile content on personal blogs, Web sites, and other social networking Web sites.

In addition, mobile phone users can purchase images from MyNuMo’s innovative Web site, which automatically detects their mobile phone model, and allows easy wireless translation of the image from the image library to a phone’s photo gallery. This automatic image trans-coding ensures that every SuperStock image is adapted to optimal image quality on the thousands of handsets MyNuMo supports.

“Incorporating these images into our Image Editor provides a resource to our creative community that will result in some exciting mash-ups,” says William Volk, CEO of MyNuMo. “MyNuMo’s goal is to give creative people access to the multimillion-dollar mobile market. SuperStock’s high quality images are a terrific complement to this mission, and we hope to greatly benefit our artistic members.”

Ferguson concluded, “We are excited to launch this mobile image library for consumers, and look forward to a long relationship with MyNuMo as we explore additional opportunities to work together.”

About MyNuMo

Building on the exponential growth in user-generated content on the Internet, MyNuMo ( has launched a powerful online marketplace, where anyone can publish and sell music, images, and videos into the lucrative mobile content marketplace.

MyNumo enables creative people everywhere to tap into the mobile market, and to provide mobile customers with great content. MyNuMo has already attracted impressive media talent from the U.K., Mexico, Korea, Europe, and the United States.

About SuperStock

SuperStock, is the best in stock photography, offering over a million diverse, creative Royalty Free (RF) photos and licenses for Contemporary, Vintage, and Fine Art Rights Managed (RM) images. now features a powerful new search engine for greater speed and more relevant search results. Quickly search and buy photographs, illustrations, stock video footage animation clips, clip art, at high resolution, for high quality reproduction and all for immediate download. Our Royalty Free brand publishers offer digital images in value packs and bundles packaged on CD-ROM and DVDs available for free delivery in the continental United States.

SuperStock is a subsidiary company of a21, Inc. ("a21") (OTC BB: ATWO) a leading online digital content marketplace.