User Generated Mobile Content

Thursday, May 17, 2007

VidShadow Acquires Minority Interest in MyNuMo

VidShadow Acquires Minority Interest in MyNuMo

New Affiliation Gives VidShadow and MyNuMo Members Extended Self-Production and Promotional Opportunities

PLACENTIA, Calif.--(BUSINESS WIRE)--VidShadow, one of the Internet's fastest growing video-sharing networks, has acquired a minority interest in MyNuMo, an online community that lets its members create, share and sell mobile content.

"This union brings users unique content-sharing opportunities," says Jordan Hudgens, VidShadow founder. "It's the next logical step for both companies.

"Our relationship with MyNuMo allows us to utilize a direct carrier relationship with the mobile community," says 23-year-old Hudgens. "Users type in their cell phone number and hit accept to have video clips downloaded to their phones. This is just one of VidShadow's growing capabilities, enabling growth exponentially. It's very exciting."

"MyNuMo has set up a great technology foundation for people to personalize their technologies to add their own originally produced ringtones, wallpaper, video clips and more for wireless," adds VidShadow CEO Dave Behar.

"VidShadow is a top enabler of video content. It's the perfect combination to provide more opportunities for producers to spread their content across the VidShadow Network, which includes syndication through the 1,500+ Channel ION Network," concludes Behar.

William Volk, CEO of MyNuMo, is equally excited about the arrangement. "The investment by VidShadow demonstrates the success MyNuMo is achieving in user-generated mobile content," says Volk.

About VidShadow - VidShadow is one of the Internet's fastest growing video-sharing networks, enabling thousands of websites and producers the highest revenue sharing opportunity.

About MyNuMo - MyNuMo is an online community that lets its members create, share and sell mobile content, making it possible for anyone to publish and sell content into the $9B Mobile Market. The MyNuMo portal delivers independently created content that's rated and promoted by real people and delivered to any mobile phone.

Jordan Hudgens, 949-929-3748
Dave Behar, 310-548-4744
William Volk, 858-692-1124

Thursday, May 10, 2007

A great article on the mobile marketplace

Written by Tomi T Ahonen, on Communities Dominate Brands

The Seven Deadly C's, and One that Really Isn't - Understanding 7 C's of Cellphones

I've been talking at various private workshops for the past half year or so about the expansion of the needs of the mobile phone. This helps understand why there is such wide discrepancy with what the giants such as Motorola is doing in this space, compared to what Nokia is doing, or what SonyEricsson is up to, or say a niche player like RIM with its Blackberry or Apple with its iPhone. It also helps shred some light to where the thinking might be with a given mobile operator as well.

Let me tell you about the seven deadly sins. Or actually the Seven C's of Cellphones (as opposed to sailing the seven seas in this, the Year of the Bond, double-oh seven)....

Worth Reading


Thursday, April 26, 2007

Mashable Mobile Content

What’s Your Wallpaper? a21 Enters Mobile Space

Cell phone users can download SuperStock images as wallpaper, and use MyNuMo’s mash-up tools to add text, color, and layer images, creating customized wallpaper for personal use and additional distribution

JACKSONVILLE, F WIRE)--SuperStock, one of the nation’s leading stock photography providers, and subsidiary company of a21, Inc. ("a21") (OTC BB: ATWO), announced today it has teamed with MyNuMo, one of the leading user-generated mobile content networks, to offer the 203 million U.S. cell phone users a library of professional photography images to create unique, personalized mobile wallpaper.

MyNuMo will incorporate a SuperStock image library into a resource for its Web 2.0 Image Editor, giving community members access to top-of-the-line professional photography for their personal and professional creative use. In addition, SuperStock images will be available for purchase and download as wallpapers on all major U.S. wireless carriers, including Cingular, AT&T, T-Mobile, Verizon, Sprint, and Dobson.

“This tool extends the boundaries of creative expression through mobile phones,” says John Ferguson, CEO of a21. “We are giving cell phone users nationwide a way to create personalized products and build on the library of images that can either be personally enjoyed or distributed to a global audience.”

MyNuMo’s mash-up capabilities take wallpaper downloading to the next level by enabling users to use the images as a medium for articulating creative expressions. Stock images will be available as is, as well as in the tool for mash-ups by the creative members in the U.S.A. The technology gives consumers the tools to upload images and video clips for sale and distribution, and feature personal mobile content on personal blogs, Web sites, and other social networking Web sites.

In addition, mobile phone users can purchase images from MyNuMo’s innovative Web site, which automatically detects their mobile phone model, and allows easy wireless translation of the image from the image library to a phone’s photo gallery. This automatic image trans-coding ensures that every SuperStock image is adapted to optimal image quality on the thousands of handsets MyNuMo supports.

“Incorporating these images into our Image Editor provides a resource to our creative community that will result in some exciting mash-ups,” says William Volk, CEO of MyNuMo. “MyNuMo’s goal is to give creative people access to the multimillion-dollar mobile market. SuperStock’s high quality images are a terrific complement to this mission, and we hope to greatly benefit our artistic members.”

Ferguson concluded, “We are excited to launch this mobile image library for consumers, and look forward to a long relationship with MyNuMo as we explore additional opportunities to work together.”

About MyNuMo

Building on the exponential growth in user-generated content on the Internet, MyNuMo ( has launched a powerful online marketplace, where anyone can publish and sell music, images, and videos into the lucrative mobile content marketplace.

MyNumo enables creative people everywhere to tap into the mobile market, and to provide mobile customers with great content. MyNuMo has already attracted impressive media talent from the U.K., Mexico, Korea, Europe, and the United States.

About SuperStock

SuperStock, is the best in stock photography, offering over a million diverse, creative Royalty Free (RF) photos and licenses for Contemporary, Vintage, and Fine Art Rights Managed (RM) images. now features a powerful new search engine for greater speed and more relevant search results. Quickly search and buy photographs, illustrations, stock video footage animation clips, clip art, at high resolution, for high quality reproduction and all for immediate download. Our Royalty Free brand publishers offer digital images in value packs and bundles packaged on CD-ROM and DVDs available for free delivery in the continental United States.

SuperStock is a subsidiary company of a21, Inc. ("a21") (OTC BB: ATWO) a leading online digital content marketplace.

Thursday, March 01, 2007

What have the Mobile Carriers ever done for us?

Here's a little ditty I composed after reading another "oh, what have the carriers done for us" post, with apologies to Monty Python's Flying Circus.

Reg: They've bled us white, the bastards. They've taken everything we had, and not just from us, from our fathers, and from our fathers' fathers.

Stan: And from our fathers' fathers' fathers.

Reg: Yeah.

Stan: And from our fathers' fathers' fathers' fathers.

Reg: Yeah. All right, Stan. Don't labour the point. And what have they ever given us in return?!

Xerxes: Text Messaging?

Reg: What?

Xerxes: Text Messaging, you know SMS.

Reg: Oh. Yeah, yeah. They did give us that. Uh, that's true. Yeah.

Commando 3: And premium billing.

Stan: Oh, yeah, premium billing, Reg. Remember what digital content sales on the internet used to be like?

Reg: Yeah. All right. I'll grant you the SMS and the Premium Billing are two things that the Mobile Operators have done.

Matthias: And the games!

Reg: Well, yeah. Obviously the games. I mean, the games go without saying, don't they? But apart from the SMS, the premium billing, and the games--

Commando: Ringtones.

Xerxes: Wallpapers.

Commandos: Huh? Heh? Huh...

Commando 2: WAP.

Commandos: Ohh...

Reg: Yeah, yeah. All right. Fair enough.

Commando 1: And the video.

Commandos: Oh, yes. Yeah...

Francis: Yeah. Yeah, that's something we'd really miss, Reg, if the Mobile Operators left. Huh.

Commando: Content Portals.

Stan: And you can sell 15 seconds of music for $2.99, Reg.

Francis: Yeah, they certainly know how to create a content market. Let's face it. They're the only ones who could on the internet!

Hehh, heh. Heh heh heh heh heh heh heh.

Reg: But apart from the SMS, the Billing, Games, Wallpapers, WAP, Video, Content Portals, a $billion content market, and billions of subscribers, what have the Mobile Operators ever done for us?

Xerxes: Created the mobile industry?

Reg: Oh, ind-- Shut up!

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Sunday, January 07, 2007

174 Million Mobile Community Members by 2011!

Social Communities Go Mobile: ABI Research Forecasts 174 Million Members by 2011

This is big. Of course I'm biased, but this makes sense.

NEW YORK--(BUSINESS WIRE)--A new ABI Research Brief has found that “mobile social communities” currently count nearly 50 million members worldwide, a number that is expected to reach 174 million in 2011.

“The rapid rise of online social communities – gathering places such as MySpace and Facebook – has done more than bring the ‘pen pal’ concept into the 21st century,” says vice president of research Clint Wheelock. “It has created a new paradigm for personal networking. In a logical progression, many social communities are now based on the mobile phone and other portable wireless devices instead of (or as well as) the PC. Such mobile social communities extend the reach of electronic social interaction to millions of people who don’t have regular or easy access to computers.”

The brisk pace of mobile social community growth means opportunities for new entrants hoping to join the established players such as, AirG, and Jumbuck that provide the technology and marketing behind leading mobile communities.

Opportunities to monetize mobile social communities fall into several main categories. Mobile operators profit from the data usage that underpins all mobile community activities they carry, and in some cases from monthly subscription fees as well. Companies can sponsor special interest communities that relate directly to their brands or services. For instance, MTV Asia sponsors a music forum for Asian users, where members talk about music. (In fact mobile social community sites will see their greatest growth, on both a percentage basis and absolute number of members, in the Asia-Pacific region.) The self-profiling nature of these communities means that advertising can be targeted to specific niches with great accuracy. Many mobile communities also offer downloadable merchandise for sale – ringtones or images, for example.

Of course the beauty of MyNuMo is that the community is centered on creating, commenting on, and selling mobile content, and that is a BEAUTIFUL thing.

Saturday, December 23, 2006

The problem with "Credit Card Based" Ringtone Stores

The Facts

1. MyNuMo pays almost 50% of the net sale to the artist.
2. Industry statistics show that you can sell 5x as much content by using carrier billing instead of a credit card.
3. There are no monthly fees to pay.

The result?

You can make more than twice as much money with MyNuMo compared to a “credit card based” ringtone store.

Sunday, December 17, 2006

Time Magazine Gets It Right!

Time Magazine Person of Year

Isn't this great!

Time Magazine named "You" (as in user-generated content) the person of the year 2006 ... as the biggest phenomenon for the year!
"... look at 2006 through a different lens and you'll see another story, one that isn't about conflict or great men. It's a story about community and collaboration on a scale never seen before."

It's nice to hit a tread spot on!